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While thousands of new casino games reach the market every year – with research suggesting the number of releases is growing by around 10% each quarter – volume does not necessarily equate to variety. Developing something genuinely different means taking a risk, while the industry’s familiar practice of reskinning existing games, or adapting mechanics and concepts that have already proved successful, offers a much safer commercial proposition.

For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.

“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.

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The pattern reflects a wider supplier tactic: building recurring mechanical families so a proven feature can be redeployed across multiple titles. That approach lowers development risk and reduces the familiarity barrier for players. For operators, it typically means a steady supply of new content that behaves in predictable, sellable ways.

Blueprint has been explicit about the commercial thinking. Alex Naspe, marketing director at Blueprint Gaming, said: “Building on the success of Triple Action Cash Strike, we have welcomed the return of the pots mechanic, showcased through a vibrant display featuring fireballs with a series of modifiers for a heightened bonus experience.” He added that the studio expects the title to “further strengthen the series’ position within our portfolio and deliver another engaging addition for our operator partners and their players worldwide.”

The release underlines Blueprint’s ability to introduce fresh iterations to a series players already know

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While Station has remained steadfast in its opposition to Culinary, the union has made gains elsewhere in recent years. The entire Las Vegas Strip is now unionised, and Culinary used city-wide strikes as leverage in late 2023 and early 2024 to gain new multi-year labour agreements with the city’s major operators, including Wynn, Caesars and MGM.

Other than Station, Las Vegas Sands had been the other largest non-union holdout in Las Vegas for many years. But when the Venetian-Palazzo was sold to Apollo Global Management in 2021, the firm had no issues with Culinary and ratified the property’s first-ever deal with the union in 2024.

The animosity between the sides has become political over the years. Station is owned and operated by the Fertitta family, who have been prominent Republican donors for many years. Culinary is a largely Democratic organisation that typically supports and endorses left-leaning candidates.