Mines+

About Mines+

The ASA reviewed whether the ads were directed at under-18s through their placement or content. Its rules prohibit advertising through media where more than 25% of the audience is likely to be under 18. 

While the audience data did not conclusively define the website’s age demographics, the regulator noted small percentages of under-18s in HLTV’s social channels but found the website’s content and presentation clearly targeted adults.

Ultimately, the ASA ruled that the ads did not breach CAP Code rules 16.1 or 16.3.13 and took no further action.

How to play Mines+

Entain highlighted data from H2 Gambling Capital that warned black market stakes in the UK are expected to nearly double from £17 billion ($22.7 billion) in 2025 to over £33 billion by 2028.

Entain emphasised offshore operators do not employ the same player protection measures and anti-money laundering standards that licensed companies must.

The company also highlighted its own research that suggests over 80% of consumers cannot “confidently distinguish” licensed operators from unlicensed ones.

What is Mines+?

As someone with a naturally curious mind, I found this frustrating. However, in a short period of time, I have seen positive changes. Recent regulatory shifts and an increasingly competitive landscape are pushing companies to innovate, and those unwilling to adapt are being left behind.

Not only has this made the industry a hotbed of innovation, but it’s also created an ideal environment for growth for those with cross-industry experience. Ideas from outside are now being welcomed, with companies finally embracing proven concepts from other sectors.

I may have started life in the industry as an outsider, but that is far from the case now. Those initial conferences were frightening, but they pushed me to meet people, and what I discovered was an industry built on community.