Into The Beat

What is Into The Beat?

Getting started with sports betting in Nigeria is straightforward, but a little preparation goes a long way. The first step is choosing a licensed platform that operates legally in the country and offers the sports you care about most.

Once you have picked a platform, create an account with a valid phone number and email address. Most Nigerian operators require you to verify your identity before you can withdraw winnings, so keep your details accurate from the start.

Depositing money is usually instant. Nigerian bettors can fund their accounts through bank transfer, card, USSD or popular mobile money options. Always deposit only what you can afford to lose.

What is Into The Beat?

Now, when I attend conferences, I look forward to seeing people I genuinely consider friends, not just business contacts. One such friend is Gali Hartuv, CEO and co-founder of WarriorLab. We met at a conference and immediately hit it off. We now host regular monthly webinars about the iGaming industry,

I have also been impressed with the number of like-minded, empowered female CEOs and leaders I have met. I was recently added to a WhatsApp group exclusively for C-level women in iGaming. When I joined, there were already 150 women in the group, and I was told it started at just 20.

This community has become invaluable to me. Being in a C-role is isolating. You have to make difficult decisions and, unfortunately, you can’t be everyone’s friend all of the time. In fact, a lot of the time, it’s quite the opposite.

What is Into The Beat?

The committee identified the Gambling Act 2005 as the moment when licensed operators gained broad advertising freedoms across media. Prior to 2005, television and radio gambling advertising was limited to products like bingo, football pools and the National Lottery.

Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms.