Fruit Fiesta

What is Fruit Fiesta?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Fruit Fiesta?

“Two of the biggest games so far this season have the Bills and the over, both in Week 1 and 2, and the Bills got there both times,” he said. “Bettors remember what teams made them money, and they’re going to keep riding them until they disappoint.”

The Bills opened their season beating the Texans in Houston 36-31, then followed that up with Thursday night’s (Sept. 17) big 41-31 home win over the Detroit Lions. Both games went over the total, and neither was particularly close.

The Bills play next Sunday (Sept. 27) at home against the 0-2 Los Angeles Chargers, with a 1 p.m. EDT kickoff.

How to play Fruit Fiesta

A qualitative study published on Wednesday by the Gambling Commission revealed that gambling consumers believe the availability of information does not equate to truly informed decisions. 

Many participants emphasised the need for clearer, timely and personalised information throughout every stage of their betting experience. This would include the presence of unobtrusive and empathetic staff at land-based venues. 

The study highlighted significant gaps between operator disclosures and genuine player comprehension.